{"id":35676,"date":"2026-06-02T20:00:00","date_gmt":"2026-06-02T18:00:00","guid":{"rendered":"https:\/\/www.vardforetagarna.se\/?p=35676"},"modified":"2026-08-11T10:24:00","modified_gmt":"2026-08-11T08:24:00","slug":"lansering-valfarden-bortom-rubrikerna","status":"publish","type":"post","link":"https:\/\/www.vardforetagarna.se\/2026\/06\/lansering-valfarden-bortom-rubrikerna\/","title":{"rendered":"Lansering: V\u00e4lf\u00e4rden bortom rubrikerna"},"content":{"rendered":"<p class=\"intro\">Idag sl\u00e4pps Almegas kampanj &#8221;V\u00e4lf\u00e4rden bortom rubrikerna&#8221;. Vi intervjuar stolta medarbetare som varje dag g\u00e5r till jobbet och arbetar f\u00f6r ett b\u00e4ttre Sverige f\u00f6r alla patienter, elever och omsorgstagare.<\/p>\n\n<p>I den svenska v\u00e4lf\u00e4rdsdebatten pratas ofta om system, \u00e4gande och vinster. Men bortom varje rubrik finns m\u00e4nniskor som g\u00e5r till jobbet f\u00f6r att undervisa barn, v\u00e5rda patienter och skapa trygghet f\u00f6r \u00e4ldre. 250 000 personer av de som jobbar i v\u00e4lf\u00e4rden \u00e4r anst\u00e4llda i ett f\u00f6retag. Det \u00e4r dags att lyssna \u00e4ven till deras ber\u00e4ttelser.<\/p>\n\n\n\n<p>Vi har tr\u00e4ffat n\u00e5gra av dem.<\/p>\n\n\n\n      <a href=\"https:\/\/valfardenbortomrubrikerna.se\/\" target=\"_blank\" class=\"Button is-button is-fullwidth is-style-fill has-black-background-color has-black-border-color has-white-color Button--arrow-tip\">\n      \n        Se hela kampanjen h\u00e4r\n      \n      \n                \n                <svg class='icon icon--arrow-tip'  width=\"11\" height=\"16\" viewBox=\"0 0 11 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.858398 15L9.2304 7.99664L0.967732 1.00001\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/svg>\n\n        \n    <\/a>\n  \n\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"793\" src=\"https:\/\/www.vardforetagarna.se\/app\/uploads\/sites\/3\/2026\/06\/Skarmavbild-2026-06-10-kl.-12.31.51-1180x793.png\" alt=\"\" class=\"wp-image-35677\" srcset=\"https:\/\/www.vardforetagarna.se\/app\/uploads\/sites\/3\/2026\/06\/Skarmavbild-2026-06-10-kl.-12.31.51-1180x793.png 1180w, https:\/\/www.vardforetagarna.se\/app\/uploads\/sites\/3\/2026\/06\/Skarmavbild-2026-06-10-kl.-12.31.51-580x390.png 580w, https:\/\/www.vardforetagarna.se\/app\/uploads\/sites\/3\/2026\/06\/Skarmavbild-2026-06-10-kl.-12.31.51-380x255.png 380w, https:\/\/www.vardforetagarna.se\/app\/uploads\/sites\/3\/2026\/06\/Skarmavbild-2026-06-10-kl.-12.31.51-768x516.png 768w, https:\/\/www.vardforetagarna.se\/app\/uploads\/sites\/3\/2026\/06\/Skarmavbild-2026-06-10-kl.-12.31.51-1536x1032.png 1536w, https:\/\/www.vardforetagarna.se\/app\/uploads\/sites\/3\/2026\/06\/Skarmavbild-2026-06-10-kl.-12.31.51.png 1748w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n\n\n      <a href=\"https:\/\/valfardenbortomrubrikerna.se\/\" target=\"_blank\" class=\"Button is-button is-style-fill has-secondary-background-color has-secondary-border-color Button--arrow-tip\">\n      \n        Ta del av Brenos ber\u00e4ttelse\n      \n      \n                \n                <svg class='icon icon--arrow-tip'  width=\"11\" height=\"16\" viewBox=\"0 0 11 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.858398 15L9.2304 7.99664L0.967732 1.00001\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/svg>\n\n        \n    <\/a>\n  \n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n        \n          \n            <p style=\"margin: 0 0 10px 0; font-size: 14px; color: #6c757d;\">Till\u00e5t marknadsf\u00f6ringscookies f\u00f6r att visa den inb\u00e4ddade YouTube-videon<\/p>\n            <p style=\"margin: 0; font-size: 14px;\">\n              <a href=\"#\" class=\"ch2-open-settings-btn\" style=\"color: #e26a34; text-decoration: underline;\">Hantera mina cookie-val<\/a>\n            <\/p>\n          \n        \n<iframe data-consent=\"marketing\" title=\"V\u00e4lf\u00e4rden bortom rubrikerna\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/N_F4kU4J9jI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/figure>\n\n\n\n\n      <a href=\"https:\/\/share.mediaflow.com\/sv\/?E9PBAU1SCA\" target=\"_blank\" class=\"Button is-button is-fullwidth is-style-fill has-black-background-color has-black-border-color has-white-color Button--arrow-tip\">\n      \n        H\u00e4r kan du som medlem hos V\u00e5rdf\u00f6retagarna ladda ner materialet\n      \n      \n                \n                <svg class='icon icon--arrow-tip'  width=\"11\" height=\"16\" viewBox=\"0 0 11 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.858398 15L9.2304 7.99664L0.967732 1.00001\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/svg>\n\n        \n    <\/a>\n  \n","protected":false},"excerpt":{"rendered":"<p>I den svenska v\u00e4lf\u00e4rdsdebatten pratas ofta om system, \u00e4gande och vinster. Men bortom varje rubrik finns m\u00e4nniskor som g\u00e5r till jobbet f\u00f6r att undervisa barn, v\u00e5rda patienter och skapa trygghet f\u00f6r \u00e4ldre. 250 000 personer &hellip;<\/p>\n","protected":false},"author":14478,"featured_media":35678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151],"tags":[],"article_type":[55],"agreement":[],"for-members":[],"class_list":["post-35676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medarbetare","type-evenemang"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lansering: V\u00e4lf\u00e4rden bortom rubrikerna - V\u00e5rdf\u00f6retagarna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vardforetagarna.se\/2026\/06\/lansering-valfarden-bortom-rubrikerna\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lansering: V\u00e4lf\u00e4rden bortom rubrikerna - V\u00e5rdf\u00f6retagarna\" \/>\n<meta property=\"og:description\" content=\"I den svenska v\u00e4lf\u00e4rdsdebatten pratas ofta om system, \u00e4gande och vinster. Men bortom varje rubrik finns m\u00e4nniskor som g\u00e5r till jobbet f\u00f6r att undervisa barn, v\u00e5rda patienter och skapa trygghet f\u00f6r \u00e4ldre. 250 000 personer &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vardforetagarna.se\/2026\/06\/lansering-valfarden-bortom-rubrikerna\/\" \/>\n<meta property=\"og:site_name\" content=\"V\u00e5rdf\u00f6retagarna\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-02T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T08:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vardforetagarna.se\/app\/uploads\/sites\/3\/2026\/06\/Skarmavbild-2026-06-10-kl.-12.36.09-1180x585.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1180\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elin Oskarsson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elin Oskarsson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lansering: V\u00e4lf\u00e4rden bortom rubrikerna - V\u00e5rdf\u00f6retagarna","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vardforetagarna.se\/2026\/06\/lansering-valfarden-bortom-rubrikerna\/","og_locale":"sv_SE","og_type":"article","og_title":"Lansering: V\u00e4lf\u00e4rden bortom rubrikerna - V\u00e5rdf\u00f6retagarna","og_description":"I den svenska v\u00e4lf\u00e4rdsdebatten pratas ofta om system, \u00e4gande och vinster. 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