{"id":34115,"date":"2025-10-13T11:07:57","date_gmt":"2025-10-13T09:07:57","guid":{"rendered":"https:\/\/www.vardforetagarna.se\/?p=34115"},"modified":"2026-02-13T12:27:17","modified_gmt":"2026-02-13T11:27:17","slug":"ny-kampanj-for-att-inspirera-fler-att-plugga-vard-och-omsorg-pa-gymnasiet","status":"publish","type":"post","link":"https:\/\/www.vardforetagarna.se\/2025\/10\/ny-kampanj-for-att-inspirera-fler-att-plugga-vard-och-omsorg-pa-gymnasiet\/","title":{"rendered":"Ny kampanj f\u00f6r att inspirera fler att plugga v\u00e5rd och omsorg p\u00e5 gymnasiet!"},"content":{"rendered":"<p class=\"intro\">V\u00e5rd- och omsorgscollege\u00a0och Go Care har initierat en kampanj f\u00f6r att \u00f6ka intresset f\u00f6r att plugga v\u00e5rd och omsorg p\u00e5 gymnasiet.<\/p>\n\n<p>Nu startar V\u00e5rd- och omsorgscollege tillsammans med Go Care, en kampanj riktad till ungdomar och f\u00f6r\u00e4ldrar. M\u00e5let \u00e4r att \u00f6ka intresset f\u00f6r v\u00e5rd- och omsorgsprogrammet.<br><\/p>\n\n\n<a class='Share__link Share__link--url copy-text' href='#' rel='nofollow' data-text='kampanjes-fyra-centrala-delar' title='Dela url' data-confirmation='L\u00e4nken kopierades till urklipp'><svg class='icon icon--link'  width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d='M10.4142 0.514721L6.87868 4.05025L8.29289 5.46447L11.1213 2.63604L15.364 6.87868L12.5355 9.70711L13.9497 11.1213L17.4853 7.58579C17.8763 7.19476 17.8763 6.5626 17.4853 6.17158L11.8284 0.514721C11.4374 0.123691 10.8052 0.123691 10.4142 0.514721Z' fill='black'\/>\n            <path d='M9.7071 12.5355L6.87868 15.364L2.63604 11.1213L5.46446 8.2929L4.05025 6.87868L0.514716 10.4142C0.123686 10.8052 0.123686 11.4374 0.514716 11.8284L6.17157 17.4853C6.5626 17.8763 7.19475 17.8763 7.58578 17.4853L11.1213 13.9497L9.7071 12.5355Z' fill='black'\/>\n            <path d='M6.17157 11.8284C6.5626 12.2195 7.19475 12.2195 7.58578 11.8284L11.8284 7.58579C12.2195 7.19476 12.2195 6.56261 11.8284 6.17158C11.4374 5.78055 10.8052 5.78055 10.4142 6.17158L6.17157 10.4142C5.78054 10.8052 5.78054 11.4374 6.17157 11.8284Z' fill='black'\/>\n            <\/svg> <\/a>\n<h2 class=\"wp-block-heading\">Kampanjes fyra centrala delar<\/h2>\n\n\n<a class='Share__link Share__link--url copy-text' href='#' rel='nofollow' data-text='1.-podden-vard&amp;vibes' title='Dela url' data-confirmation='L\u00e4nken kopierades till urklipp'><svg class='icon icon--link'  width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d='M10.4142 0.514721L6.87868 4.05025L8.29289 5.46447L11.1213 2.63604L15.364 6.87868L12.5355 9.70711L13.9497 11.1213L17.4853 7.58579C17.8763 7.19476 17.8763 6.5626 17.4853 6.17158L11.8284 0.514721C11.4374 0.123691 10.8052 0.123691 10.4142 0.514721Z' fill='black'\/>\n            <path d='M9.7071 12.5355L6.87868 15.364L2.63604 11.1213L5.46446 8.2929L4.05025 6.87868L0.514716 10.4142C0.123686 10.8052 0.123686 11.4374 0.514716 11.8284L6.17157 17.4853C6.5626 17.8763 7.19475 17.8763 7.58578 17.4853L11.1213 13.9497L9.7071 12.5355Z' fill='black'\/>\n            <path d='M6.17157 11.8284C6.5626 12.2195 7.19475 12.2195 7.58578 11.8284L11.8284 7.58579C12.2195 7.19476 12.2195 6.56261 11.8284 6.17158C11.4374 5.78055 10.8052 5.78055 10.4142 6.17158L6.17157 10.4142C5.78054 10.8052 5.78054 11.4374 6.17157 11.8284Z' fill='black'\/>\n            <\/svg> <\/a>\n<h2 class=\"wp-block-heading\">1. Podden V\u00e5rd&amp;Vibes<\/h2>\n\n\n\n<p>VO-eleverna Annie, Joline och Benjamin pratar \u00f6ppet och \u00e4rligt om hur det \u00e4r att g\u00e5 utbildningen, krossar f\u00f6rdomar och visar alla m\u00f6jligheter som v\u00e4ntar efter studenten.<\/p>\n\n\n\n      <a href=\"https:\/\/open.spotify.com\/show\/21TVqoAW05FwRlXB6Q7LlE?si=5936456f7dcc48f5\" target=\"_blank\" class=\"Button is-button is-fullwidth is-style-outline has-black-color is-style-outline Button--arrow-tip\">\n      \n        Ta del av podden h\u00e4r, Spotify\n      \n      \n                \n                <svg class='icon icon--arrow-tip'  width=\"11\" height=\"16\" viewBox=\"0 0 11 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.858398 15L9.2304 7.99664L0.967732 1.00001\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/svg>\n\n        \n    <\/a>\n  \n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n        \n          \n            <p style=\"margin: 0 0 10px 0; font-size: 14px; color: #6c757d;\">Till\u00e5t marknadsf\u00f6ringscookies f\u00f6r att visa den inb\u00e4ddade YouTube-videon<\/p>\n            <p style=\"margin: 0; font-size: 14px;\">\n              <a href=\"#\" class=\"ch2-open-settings-btn\" style=\"color: #e26a34; text-decoration: underline;\">Hantera mina cookie-val<\/a>\n            <\/p>\n          \n        \n<iframe data-consent=\"marketing\" title=\"1. Myter och sanningar om v\u00e5rd- och omsorgsprogrammet\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube-nocookie.com\/embed\/xcOZE23il8U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/figure>\n\n\n\n<a class='Share__link Share__link--url copy-text' href='#' rel='nofollow' data-text='2.-din-guide-till-vard--och-omsorgsprogrammet' title='Dela url' data-confirmation='L\u00e4nken kopierades till urklipp'><svg class='icon icon--link'  width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d='M10.4142 0.514721L6.87868 4.05025L8.29289 5.46447L11.1213 2.63604L15.364 6.87868L12.5355 9.70711L13.9497 11.1213L17.4853 7.58579C17.8763 7.19476 17.8763 6.5626 17.4853 6.17158L11.8284 0.514721C11.4374 0.123691 10.8052 0.123691 10.4142 0.514721Z' fill='black'\/>\n            <path d='M9.7071 12.5355L6.87868 15.364L2.63604 11.1213L5.46446 8.2929L4.05025 6.87868L0.514716 10.4142C0.123686 10.8052 0.123686 11.4374 0.514716 11.8284L6.17157 17.4853C6.5626 17.8763 7.19475 17.8763 7.58578 17.4853L11.1213 13.9497L9.7071 12.5355Z' fill='black'\/>\n            <path d='M6.17157 11.8284C6.5626 12.2195 7.19475 12.2195 7.58578 11.8284L11.8284 7.58579C12.2195 7.19476 12.2195 6.56261 11.8284 6.17158C11.4374 5.78055 10.8052 5.78055 10.4142 6.17158L6.17157 10.4142C5.78054 10.8052 5.78054 11.4374 6.17157 11.8284Z' fill='black'\/>\n            <\/svg> <\/a>\n<h2 class=\"wp-block-heading\">2. Din guide till v\u00e5rd- och omsorgsprogrammet<\/h2>\n\n\n\n<p>En ny informationsplattform d\u00e4r unga och f\u00f6r\u00e4ldrar f\u00e5 relevant information och inspiration om programmet. De kan ocks\u00e5 hitta skolor som \u00e4r certifierade av V\u00e5rd- och omsorgscollege \u00f6ver hela landet. Till guiden.<\/p>\n\n\n<a class='Share__link Share__link--url copy-text' href='#' rel='nofollow' data-text='3.-information-om-lokala-jobbmojligheter' title='Dela url' data-confirmation='L\u00e4nken kopierades till urklipp'><svg class='icon icon--link'  width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d='M10.4142 0.514721L6.87868 4.05025L8.29289 5.46447L11.1213 2.63604L15.364 6.87868L12.5355 9.70711L13.9497 11.1213L17.4853 7.58579C17.8763 7.19476 17.8763 6.5626 17.4853 6.17158L11.8284 0.514721C11.4374 0.123691 10.8052 0.123691 10.4142 0.514721Z' fill='black'\/>\n            <path d='M9.7071 12.5355L6.87868 15.364L2.63604 11.1213L5.46446 8.2929L4.05025 6.87868L0.514716 10.4142C0.123686 10.8052 0.123686 11.4374 0.514716 11.8284L6.17157 17.4853C6.5626 17.8763 7.19475 17.8763 7.58578 17.4853L11.1213 13.9497L9.7071 12.5355Z' fill='black'\/>\n            <path d='M6.17157 11.8284C6.5626 12.2195 7.19475 12.2195 7.58578 11.8284L11.8284 7.58579C12.2195 7.19476 12.2195 6.56261 11.8284 6.17158C11.4374 5.78055 10.8052 5.78055 10.4142 6.17158L6.17157 10.4142C5.78054 10.8052 5.78054 11.4374 6.17157 11.8284Z' fill='black'\/>\n            <\/svg> <\/a>\n<h2 class=\"wp-block-heading\">3. Information om lokala jobbm\u00f6jligheter<\/h2>\n\n\n\n<p>Arbetsgivare kan visa upp allt de erbjuder unga inf\u00f6r, under och efter gymnasiet.<\/p>\n\n\n<a class='Share__link Share__link--url copy-text' href='#' rel='nofollow' data-text='4.-material-att-nyttja-i-moten-med-elever:' title='Dela url' data-confirmation='L\u00e4nken kopierades till urklipp'><svg class='icon icon--link'  width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d='M10.4142 0.514721L6.87868 4.05025L8.29289 5.46447L11.1213 2.63604L15.364 6.87868L12.5355 9.70711L13.9497 11.1213L17.4853 7.58579C17.8763 7.19476 17.8763 6.5626 17.4853 6.17158L11.8284 0.514721C11.4374 0.123691 10.8052 0.123691 10.4142 0.514721Z' fill='black'\/>\n            <path d='M9.7071 12.5355L6.87868 15.364L2.63604 11.1213L5.46446 8.2929L4.05025 6.87868L0.514716 10.4142C0.123686 10.8052 0.123686 11.4374 0.514716 11.8284L6.17157 17.4853C6.5626 17.8763 7.19475 17.8763 7.58578 17.4853L11.1213 13.9497L9.7071 12.5355Z' fill='black'\/>\n            <path d='M6.17157 11.8284C6.5626 12.2195 7.19475 12.2195 7.58578 11.8284L11.8284 7.58579C12.2195 7.19476 12.2195 6.56261 11.8284 6.17158C11.4374 5.78055 10.8052 5.78055 10.4142 6.17158L6.17157 10.4142C5.78054 10.8052 5.78054 11.4374 6.17157 11.8284Z' fill='black'\/>\n            <\/svg> <\/a>\n<h2 class=\"wp-block-heading\">4. Material att nyttja i m\u00f6ten med elever: <\/h2>\n\n\n\n<p>Det finns flyers, affischer, filmer mm. som alla i branschen kan anv\u00e4nda f\u00f6r att inspirera i m\u00f6ten med m\u00e5lgruppen.<\/p>\n\n\n<a class='Share__link Share__link--url copy-text' href='#' rel='nofollow' data-text='var-med-och-sprid-nya-vibes!' title='Dela url' data-confirmation='L\u00e4nken kopierades till urklipp'><svg class='icon icon--link'  width='18' height='18' viewBox='0 0 18 18' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n            <path d='M10.4142 0.514721L6.87868 4.05025L8.29289 5.46447L11.1213 2.63604L15.364 6.87868L12.5355 9.70711L13.9497 11.1213L17.4853 7.58579C17.8763 7.19476 17.8763 6.5626 17.4853 6.17158L11.8284 0.514721C11.4374 0.123691 10.8052 0.123691 10.4142 0.514721Z' fill='black'\/>\n            <path d='M9.7071 12.5355L6.87868 15.364L2.63604 11.1213L5.46446 8.2929L4.05025 6.87868L0.514716 10.4142C0.123686 10.8052 0.123686 11.4374 0.514716 11.8284L6.17157 17.4853C6.5626 17.8763 7.19475 17.8763 7.58578 17.4853L11.1213 13.9497L9.7071 12.5355Z' fill='black'\/>\n            <path d='M6.17157 11.8284C6.5626 12.2195 7.19475 12.2195 7.58578 11.8284L11.8284 7.58579C12.2195 7.19476 12.2195 6.56261 11.8284 6.17158C11.4374 5.78055 10.8052 5.78055 10.4142 6.17158L6.17157 10.4142C5.78054 10.8052 5.78054 11.4374 6.17157 11.8284Z' fill='black'\/>\n            <\/svg> <\/a>\n<h2 class=\"wp-block-heading\">Var med och sprid nya vibes!<\/h2>\n\n\n\n<p>V\u00e5rd och omsorg \u00e4r Sveriges st\u00f6rsta bransch sett till antal anst\u00e4llda. \u00c4r vi m\u00e5nga som \u00e4r med och spridet kampanjen s\u00e5 kan vi p\u00e5 riktigt b\u00f6rja f\u00f6r\u00e4ndra attityder och inspirera fler unga att v\u00e4lja VO-programmet.<\/p>\n\n\n\n      <a href=\"https:\/\/go-care.se\/for-arbetsgivare\/kampanj-vard-och-omsorgsprogrammet\" target=\"_blank\" class=\"Button is-button is-fullwidth is-style-outline has-black-color is-style-outline Button--arrow-tip\">\n      \n        L\u00e4s mer om kampanjen h\u00e4r\n      \n      \n                \n                <svg class='icon icon--arrow-tip'  width=\"11\" height=\"16\" viewBox=\"0 0 11 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0.858398 15L9.2304 7.99664L0.967732 1.00001\" stroke=\"black\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/svg>\n\n        \n    <\/a>\n  \n","protected":false},"excerpt":{"rendered":"<p>Nu startar V\u00e5rd- och omsorgscollege tillsammans med Go Care, en kampanj riktad till ungdomar och f\u00f6r\u00e4ldrar. M\u00e5let \u00e4r att \u00f6ka intresset f\u00f6r v\u00e5rd- och omsorgsprogrammet. Kampanjes fyra centrala delar 1. Podden V\u00e5rd&amp;Vibes VO-eleverna Annie, Joline &hellip;<\/p>\n","protected":false},"author":14478,"featured_media":34116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,151],"tags":[],"article_type":[26],"agreement":[],"for-members":[],"class_list":["post-34115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aldreomsorg","category-medarbetare","type-branschnyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ny kampanj f\u00f6r att inspirera fler att plugga v\u00e5rd och omsorg p\u00e5 gymnasiet! - V\u00e5rdf\u00f6retagarna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vardforetagarna.se\/2025\/10\/ny-kampanj-for-att-inspirera-fler-att-plugga-vard-och-omsorg-pa-gymnasiet\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ny kampanj f\u00f6r att inspirera fler att plugga v\u00e5rd och omsorg p\u00e5 gymnasiet! - V\u00e5rdf\u00f6retagarna\" \/>\n<meta property=\"og:description\" content=\"Nu startar V\u00e5rd- och omsorgscollege tillsammans med Go Care, en kampanj riktad till ungdomar och f\u00f6r\u00e4ldrar. M\u00e5let \u00e4r att \u00f6ka intresset f\u00f6r v\u00e5rd- och omsorgsprogrammet. Kampanjes fyra centrala delar 1. Podden V\u00e5rd&amp;Vibes VO-eleverna Annie, Joline &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vardforetagarna.se\/2025\/10\/ny-kampanj-for-att-inspirera-fler-att-plugga-vard-och-omsorg-pa-gymnasiet\/\" \/>\n<meta property=\"og:site_name\" content=\"V\u00e5rdf\u00f6retagarna\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-13T09:07:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T11:27:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vardforetagarna.se\/app\/uploads\/sites\/3\/2025\/11\/Bild-liggande-podden-VardVibes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elin Oskarsson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elin Oskarsson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ny kampanj f\u00f6r att inspirera fler att plugga v\u00e5rd och omsorg p\u00e5 gymnasiet! - V\u00e5rdf\u00f6retagarna","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vardforetagarna.se\/2025\/10\/ny-kampanj-for-att-inspirera-fler-att-plugga-vard-och-omsorg-pa-gymnasiet\/","og_locale":"sv_SE","og_type":"article","og_title":"Ny kampanj f\u00f6r att inspirera fler att plugga v\u00e5rd och omsorg p\u00e5 gymnasiet! - V\u00e5rdf\u00f6retagarna","og_description":"Nu startar V\u00e5rd- och omsorgscollege tillsammans med Go Care, en kampanj riktad till ungdomar och f\u00f6r\u00e4ldrar. 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